How do LED lighting hit the reef in the era of mobile internet?

What will our life look like in the future? Let's imagine taking dinner with family at night, taking out the mobile phone, clicking on the accessory restaurant, reading the restaurant introduction, and comparing it. Pick a good, tasty, and affordable restaurant and pick up a membership card on the mobile phone to set a seat. Wait for the time, click on the navigation, go directly to dinner, do not have to line up. Purchase merchandise, open the phone to search for a nearby merchant. To see which product you like, pick it up and scan the QR code, compare it with your mobile phone, put it in an online shopping cart, visit the mall, click on the delivery time and shipping address on your mobile phone, pay directly, and you don’t need to pick up anything. Don't line up, then go to the movie because the movie ticket was bought with a mobile phone when it was eaten.

Talking about the lights in the home, there are all kinds of lights. At present, the consumption of lamps and lanterns in most homes accounts for about 10% of the renovation costs. The proportion is still rising, and LED has brought a new light source. The revolution, the vast market space of Led Lighting has no doubt. As a result, many manufacturers have poured into the field of LED lighting, hoping to grab the big cake of LED lighting, but the reality is cruel, the lack of sales channels network, becoming the biggest obstacle in the development, channel warfare has become a LED lighting manufacturers The focus of competition between.

Lighting channels, in accordance with the consensus of the industry, are subdivided into engineering channels, wholesale and distribution channels, and invisible channels (designer channels). These channels can also be collectively referred to as traditional channels. Current channel competitions mainly occur in traditional channels. , Channel construction, price wars, dealer meetings, new product launches, etc., one after another, the traditional channels have become the competition for the Red Sea, manufacturers complained.

While manufacturers are fighting blood in the traditional channels, a new type of sales channel is quietly emerging. This is e-commerce! Now that e-commerce is mature, mobile e-commerce comes.

How to do e-commerce and mobile e-commerce?

E-commerce of lamps and lanterns lighting is currently mainly used in third-party platforms for sales, such as Taobao, Jingdong, etc., mobile commerce such as: micro-stores, because the re-purchase rate of lamps and lanterns lighting is very low, the construction of lighting vertical B2C mall, traffic introduction fee It will be very high and the likelihood of success is low.

For the majority of businesses, the use of third-party platforms, such as Taobao, Jingdong, is currently the best way. Mobile e-commerce can enter the micro-store. Do not know how to open micro-stores, Baidu, some people teach you, e-commerce development has now entered the stage of specialized division of labor, operations, promotion, art, customer service, after-sales and other departments, division of labor and collaboration to complete the network sales.

At present, the biggest problem encountered by the e-commerce of lamps and lanterns lighting is that users are familiar with and unfamiliar with this field. Familiarity is that lamp lighting is often seen in life. The stranger knows little about lamp lighting. Now the revolution of LED has come. The major bottleneck of e-commerce of lamps and lanterns lighting is to do a good job of user education, let more and more people understand the LED, understand the lamp lighting, and thus promote the development of e-commerce of the whole lamp lighting industry. Let each mobile internet user share more information about lighting.